Founded in 2008 by Nikki Bowman, New South Media, Inc. is a multimedia company that publishes regional lifestyle and travel magazines for a national audience. New South Media, Inc. publishes WV Living, Morgantown, WV Weddings, WV Living Outdoors, and West Virginia Focus. Custom publications include the Explore brand and The Ultimate Sports & Travel Guide to the Big 12. Many of these publications are also available digitally on Issuu. Visit newsouthmediainc.com to learn more about New South Media and its publications.
Who We Are
Founder, Publisher, and Editor
Nikki Bowman, a West Virginia native, is the founder and owner of New South Media, Inc., which publishes the critically acclaimed WV Living, WV Weddings, West Virginia Focus, Explore, and Morgantown magazines. In January 2015, her company also took over the editorial and design of Wonderful West Virginia magazine. She graduated from West Virginia University and received her master’s degree in Writing from DePaul University in Chicago.
Nikki has nearly 15 years of experience editing magazines in Chicago, Washington, D.C., and Mississippi, and has won several industry awards. Since moving back to West Virginia in 2008 to launch WV Living and WV Weddings magazines, she has logged thousands of miles in her car driving from one corner of the state to the other. She frequently speaks about the need for West Virginians to become invested in their communities and to take pride in their heritage, and she has seen firsthand the important role that tourism has in keeping our state’s small towns and businesses viable. Through her magazines, she is a passionate advocate for encouraging West Virginians to discover the hidden gems in their own backyard.
Nikki serves on the several boards including the Morgantown Chamber of Commerce, Tamarack Artisan Foundation, Regional Board of AAA, and the Greater Morgantown Convention and Visitor’s Bureau. She was recently chosen as a Folio: Top Woman in Media in 2015 and was given the SBA’s 2014 Women Business Champion Award. Nikki was also chosen by the Women’s Business and Training Center as the 2011 Pocahontas County Woman Business Leader and selected by the State Journal as one of the Generation Next 40 under 40. Her company is the recipient of six Star of the Industry Awards given by the West Virginia Division of Tourism.
Carla Witt Ford
A native West Virginian, Carla has been adding her touch to photography, print, and other areas of design for more than half of her life. Before joining WV LIVING she was a photographer for the government and an adjunct photography professor at Fairmont State University (BS Graphic Design alumna). As a BFA graduate from the West Virginia University School of Design, she seeks to share the beauty of her beloved state through her work. Whether it is with wit or wisdom, as an artist, she is always looking for new ways to make her audience sit up and take notice.
She currently lives on her family farm in Marion County with her daughter, Olivia, her high school sweetheart, and four cats.
Mary Wade Burnside
A native of Clarksburg, Mary Wade always wanted to be a writer when she grew up. She realized her dream after graduating from The American University in Washington, D.C. and since then has worked all over the state, including for the Martinsburg Journal in the Eastern Panhandle and the Charleston Gazette. She also served as the editor of both Corridor and NCWV Life magazines. In a brief departure from the Mountain State, she also covered fairs and festivals for a Nashville-based business publication. When not practicing vinyasa yoga and watching an eclectic variety of movies, she enjoys hanging out with her husband, Arnold, and their beloved tortoiseshell cat, Lotus.
Pam has traveled, brewed, farmed, counseled, and renovated, but most loves to write. Her most recent writing position was as senior energy reporter with The State Journal in Charleston. She has degrees in economics from the University of Chicago and in journalism from West Virginia University. She and her husband, Evan, rehabilitated a Civil War-era log house outside Morgantown and they live there with their teenage son, Reese, and Perry the Cat.
Zack is a southern West Virginia native. In elementary school, he thought he would be cartoonist when he grew up. By middle school, he wanted to be a professional country musician. In early high school, he wanted to be a music teacher but changed his mind. He considered going into computer programming. Then, much to his parents' chagrin, he fell in love with journalism and went on to study print and broadcast journalism at the University of Charleston. After college, he got a job at the Charleston Daily Mail where he covered education, health, and government before becoming the newspaper's features editor. He became managing editor of West Virginia Focus in January 2015. He now lives in Boone County with his wife Whitney, an elementary school teacher, and their cat Minka, who doesn't do much. His parents have reconsidered their earlier opinions about journalism.
Cherise is from Fairmont, WV but found a forever home in Morgantown as she pursued and completed her degree from West Virginia University. She received her bachelor’s in Strategic Communications with an emphasis in Advertising, and has work experience that reflects her ability to be diverse and dynamic. In her spare time you can find her looking for vintage treasures to update her Etsy store (and her personal collection) and supporting the local music scene. Cherise currently resides in Fairmont with her two ornery dogs, Pinky and Lilly.
Web and Social Media Manager
Heather Mills Berardi
Heather grew up living on top of Snowshoe Mountain where she developed a love of skiing and worked as a ski instructor all through high school and college. She graduated Marshall University with a Journalism/Advertising degree. Heather has worked almost her entire career in advertising. Starting in newspaper, she has both represented clients and worked in media. Heather has made her home in WV, purposefully staying to raise her family in the state she loves. She resides in Salem, WV with her family and continues to enjoy skiing, camping, festival-hopping, motorcycling and travel.
Advertising Account Executive
Season proudly hails from southern West Virginia and grew up in the quaint town of Crab Orchard, located just south of Beckley. She began her career in advertising with The Roanoke Times in Roanoke, Virginia and has continued to work with regional print media ever since. Season often boasts that she "bleeds" gold, blue, green, and white, as she holds degrees from both Marshall and West Virginia University. In 2002, she trained to be a whitewater river guide on the New and Gauley rivers, creating a lifelong passion. Most summer weekends, Season can be found rafting with her family on one of the Mountain State’s many rivers or camping in the state parks.
Advertising Account Executive
Amanda lives in a quiet little country community just north of Charleston with her husband, two beautiful daughters, and a spoiled-rotten Cane Corso (dog) named Mia. Growing up, Amanda always though she would move west, and even spent a good deal of time in Colorado. But though the scenery was breathtaking, it just didn't feel like home. Amanda’s love and passion for what makes West Virginia truly wild and wonderful brought her back to her home state for good.
Amanda is an avid outdoors girl. Her father instilled in her a passion for hunting, fishing, and camping that she hopes to pass along to her own children. She’s also a fan of extreme sports, and started whitewater rafting and rappelling back in her early twenties. Before starting a family, Amanda spent time surfing and traveling in Costa Rica and the Virgin Islands. She even spent a month driving from Colorado to Oregon, down Highway 1 through California and Baja Sur to Cabo San Lucas and back, surfing her way through. Amanda hopes to share these same kind of adventures with her husband and daughters.