About Us

Founded in 2008 by Nikki Bowman, New South Media, Inc. is a multimedia company that publishes regional lifestyle and travel magazines for a national audience. New South Media, Inc. publishes WV Living, Morgantown, WV Weddings, WV Living Outdoors, and West Virginia Focus. Custom publications include the Explore brand and The Ultimate Sports & Travel Guide to the Big 12. Many of these publications are also available digitally on Issuu. Visit newsouthmediainc.com to learn more about New South Media and its publications.


Who We Are


Nikki Bowman

Founder, Publisher, and Editor

Nikki Bowman, a West Virginia native, is the founder and owner of New South Media, Inc., which publishes the critically acclaimed WV Living, WV Weddings, West Virginia Focus, Explore, and Morgantown magazines. In January 2015, her company also took over the editorial and design of Wonderful West Virginia magazine. She graduated from West Virginia University and received her master’s degree in Writing from DePaul University in Chicago. 

Nikki has nearly 15 years of experience editing magazines in Chicago, Washington, D.C., and Mississippi, and has won several industry awards. Since moving back to West Virginia in 2008 to launch WV Living and WV Weddings magazines, she has logged thousands of miles in her car driving from one corner of the state to the other. She frequently speaks about the need for West Virginians to become invested in their communities and to take pride in their heritage, and she has seen firsthand the important role that tourism has in keeping our state’s small towns and businesses viable. Through her magazines, she is a passionate advocate for encouraging West Virginians to discover the hidden gems in their own backyard.

Nikki serves on the several boards including the Morgantown Chamber of Commerce, Tamarack Artisan Foundation, Regional Board of AAA, and the Greater Morgantown Convention and Visitor’s Bureau. She was recently chosen as a Folio: Top Woman in Media in 2015 and was given the SBA’s 2014 Women Business Champion Award. Nikki was also chosen by the Women’s Business and Training Center as the 2011 Pocahontas County Woman Business Leader and selected by the State Journal as one of the Generation Next 40 under 40. Her company is the recipient of six Star of the Industry Awards given by the West Virginia Division of Tourism.


Carla Witt Ford

Art Director and Senior Graphic Designer

A native West Virginian, Carla has been adding her touch to photography, print, and other areas of design for more than half of her life. Before joining WV LIVING she was a photographer for the government and an adjunct photography professor at Fairmont State University (BS Graphic Design alumna). As a BFA graduate from the West Virginia University School of Design, she seeks to share the beauty of her beloved state through her work. Whether it is with wit or wisdom, as an artist, she is always looking for new ways to make her audience sit up and take notice.

She currently lives on her family farm in Marion County with her daughter, Olivia, her high school sweetheart, and four cats.


Becky Moore

Graphic Designer







Mary Wade Burnside

Managing Editor

A native of Clarksburg, Mary Wade always wanted to be a writer when she grew up. She realized her dream after graduating from The American University in Washington, D.C. and since then has worked all over the state, including for the Martinsburg Journal in the Eastern Panhandle and the Charleston Gazette. She also served as the editor of both Corridor and NCWV Life magazines. In a brief departure from the Mountain State, she also covered fairs and festivals for a Nashville-based business publication. When not practicing vinyasa yoga and watching an eclectic variety of movies, she enjoys hanging out with her husband, Arnold, and their beloved tortoiseshell cat, Lotus.


Pam Kasey

Associate Editor

Pam has traveled, brewed, farmed, counseled, and renovated, but most loves to write. Her most recent writing position was as senior energy reporter with The State Journal in Charleston. She has degrees in economics from the University of Chicago and in journalism from West Virginia University. She and her husband, Evan, rehabilitated a Civil War-era log house outside Morgantown and they live there with their teenage son, Reese, and Perry the Cat.


Zack Harold

Managing Editor

Zack is a southern West Virginia native. In elementary school, he thought he would be cartoonist when he grew up. By middle school, he wanted to be a professional country musician. In early high school, he wanted to be a music teacher but changed his mind. He considered going into computer programming. Then, much to his parents' chagrin, he fell in love with journalism and went on to study print and broadcast journalism at the University of Charleston. After college, he got a job at the Charleston Daily Mail where he covered education, health, and government before becoming the newspaper's features editor. He became managing editor of West Virginia Focus in January 2015. He now lives in Boone County with his wife Whitney, an elementary school teacher, and their cat Minka, who doesn't do much. His parents have reconsidered their earlier opinions about journalism.


‚ÄčKatie Jarrell

Web and Social Media Manager

Katie grew up in the coalfields of southern West Virginia. She studied advertising at West Virginia University, where she was a founding member and Chief Creative Officer of the Martian Hall Agency, the university's student run agency. While at WVU, Katie traveled to London to work as an editorial assistant and publishing intern for Eastlife magazine. She served as the creative director of the Benedum-funded Matewan Community Rebranding Initiative during her senior year; the project earned three of WV Public Relations Society of America's Crystal Awards in 2016. When she isn't keeping up with social media trends, she's cooking, painting, watching too much television, and spending time with her cats Mildred and Frank.


Allison Daugherty

Operations Manager

Growing up a block away from her local library in West Union, Allison quickly developed a love of learning and reading. ‚ÄčOriginally planning to become a teacher, she later decided she wanted a career that revolved around books. In 2015, Allison graduated from West Virginia Wesleyan College with a B.A. degree in Educational Studies with minors in Psychology and Library Science. While at Wesleyan, Allison served as President of the Collegiate 4-H Club, and spent her summers traveling the state of West Virginia as an Extension Camping Instructor for WVU. In her free time, Allison is working towards a Master's Degree in Publishing from George Washington University. She currently resides in Morgantown with her boyfriend and two cats, Kingsley and Arya. 


Heather Mills Berardi 

Sales Director

Heather grew up living on top of Snowshoe Mountain where she developed  a love of skiing and worked as a ski instructor all through high school and college. She graduated Marshall University with a Journalism/Advertising degree. Heather has worked almost her entire career in advertising. Starting in newspaper, she has both represented clients and worked in media. Heather has made her home in WV, purposefully staying to raise her family in the state she loves. She resides in Salem, WV with her family and continues to enjoy skiing, camping, festival-hopping, motorcycling and travel.


Mary McCloy

Account Executive 

Mary is a native West Virginian with nearly two decades' experience in sales, marketing, and community relations in North Central West Virginia. She lived in Georgia for a number of years, but Mary couldn’t stay away—she had to come home to start her career and raise her family.  She loves the West Virginia outdoors and recently became co-owner, with her husband, brother-in-law, and sister-in-law, of a hunting supply shop called Hardcore Hunters in Grafton. Mary currently lives in Clarksburg with her husband, son, and their dog, Sophie.  


Angie Retton

Account Executive 

After graduating from Fairmont State University with a degree in design, she worked as an interior designer for many years. She was excited for the opportunity to teach interior and fashion design as an adjunct professor at her alma mater. She began her fashion career with Calvin Klein as a visual merchandiser and account executive.  After many market trips to New York, she realized there’s no place like home. Design translates to many areas of advertising and, as an account executive for New South Media, Angie is excited to share that knowledge with advertising clients. She lives in Fairmont with her family, two beagles, and a turtle named Squirt. Antiquing in the state of West Virginia is a hobby her family shares—they love the stories that history tells.