The Real Deal

Morgantown joins the juicing trend with the Real Juice Bar and Cafe.


Citizens of Morgantown have long wondered when the empty business windows on Pleasant Street would be filled. Several weeks ago I noticed that one of those windows became stenciled with leaves, so I decided to investigate. After asking several individuals about the space, a friend of mine informed me that 119 Pleasant Street was being transformed into a unique kind of café Morgantown has never seen before.

The Real Juice Bar and Cafe, owned by Ruth Haas, opened Monday despite the snowy conditions. Fresh smoothies, breakfast and lunch items, espresso beverages, and local artists’ wares featured around the café are just a few examples of what customers can expect when walking through the doors.

I had the opportunity to venture through the snow Monday evening to check this place out. The café is colorful, fun, and inviting. Once I browsed the extensive menu, I decided to try the Sweet Green cold-pressed juice made of pineapple, kale, apple, and lemon. I received fast, efficient, friendly service, and my beverage was fresh and delicious.

Ruth says, “My family and I moved to Morgantown in December 2012. Once settled, we noticed there was a lack of healthy food options when it came to eating out. I also noticed a growing interest in healthy eating and living through the popularity of the farmers’ market and buying local. Having been juicing and eating organically for years, I decided to run with the idea of giving Morgantown its first juice bar.”

Not only does this juice bar offer its patrons a wide variety of health-conscious selections, they also use local, organic ingredients. “We buy from local farmers; we are keeping money in our local economy. When we buy organic produce, we are supporting farms working to protect the environment,” says Ruth.

With Morgantown’s growing interest in healthy living and the popular “Buy Local” campaign, a juice bar seems to be a step in the right direction. The Haas family is providing Morgantown with an invaluable resource. Planted in the heart of downtown, The Real Juice Bar and Café will have no problem reaching the local community as well as the influx of students spending time on WVU’s main campus. “Our main goal is to make people realize healthy food does not mean bland, flavorless food but great-tasting and vibrant,” Ruth says.

The Real Juice Bar and Cafe is located at 119 Pleasant Street across from Black Bear Burritos and is open Monday to Saturday from 7 a.m. to 6 p.m. It is closed on Sunday.


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